Est. April 2016. III Version 2.0. III
SEA OF THIEVES & XBOX GAME PASS
A mutually beneficial relationship.
By MIKE HAZLETON
When Microsoft announced that all their first party offerings would be coming to their £8 per month Game Pass subscription service, there were two schools of thought. On one hand (largely the point of view of existing Xbox owners), it appeared to be a great, user-
Undoubtedly, when Microsoft made the decision to launch Game Pass, they will have looked at Netflix, seen what makes it work, and adapted that to work for games. The comparisons may look limited considering how most games take around 8-
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This is the model that we see Microsoft adopting now, albeit far more quickly than Netflix managed it. With Sea of Thieves garnering rave previews (based on extensive alpha and beta play testing by critics), the inclusion of that as a day 1 release on Game Pass is a real boon. You can play this triple-
That's why this is mutually beneficial for Game Pass and Sea of Thieves -
But there are other benefits too. Head of Xbox Phil Spencer has commented in the past on how Game Pass is more than just a neat part of Xbox's (new) user-
What that fails to address is the elephant in the room -
Sea of Thieves is going to do well whatever happens, but will need to be supported by premium cosmetic items if it is going to succeed through more than 12 months of content. Game Pass ensures this. Projections for Crackdown's sales are probably not great, so Game Pass helps there. Microsoft are able to get the subscriber numbers up early, fine tune the premium content model behind their games and be ready for a new Halo, Forza and Gears after Crackdown and State of Decay hit. "A bird in hand is worth two in the bush", but at Microsoft, it's a case of a bird on a clutch of eggs being worth more than anything else: subscriber numbers (i.e. repeated, regular income) is king. They would rather have 100,000 new Gold subscribers than sell 500,000 copies of their latest release, because it's still money in the bank, but it's money you are likely to get again and again, year after year.
Sea of Thieves releases on March 20th, and we would love to hear about Game Pass figures around that time. As it happens, we will probably just get Sea of Thieves player counts, but all the same, Microsoft have really gone all-
This one is far from a sure fire hit. Crackdown 3 has had a prolonged, oft delayed, seemingly turbulent development. Maybe the Game Pass is the best thing for it?
This game is life. Seriously. Rare are back. And now everything is right with the world again. Roll on March 20th.